Growth & Digital StrategyPerformance · Content · AI
I build end-to-end growth systems: objective, offer, acquisition, content, conversion, revenue, measurement, optimization and scale.
These are some of the numbers that best explain my work.
I turn the impossible into strategy. I see connections others miss. I bring together business, creativity, data and technology to turn complex challenges into extraordinary results.
Acquisition, funnels, CAC/LTV, paid media, lifecycle, retargeting, pacing and scaling criteria.
Marketing and sales KPIs, investment, profitability, revenue and monetization of digital business models.
Editorial strategy, written and audiovisual content, SEO, social media, distribution and community building.
Web development, analítica, sistemas y herramientas digitales aplicadas a operación, crecimiento y producto.
Process design and optimization, AI agent design and development with ChatGPT, Gemini and Manus AI; automation with Make and n8n; prototyping and deployment with Lovable and Netlify.
Digital Marketing, Web Content and Audiovisual Production. Cross-functional collaboration with Commercial and Sales, Product, Analytics, Systems, Development and Design.
Some projects explain what I do better than a list of skills. These four are strong examples.
I led performance strategy and optimization for executive education portfolios across LATAM. Investment decisions were driven by acquisition, lead quality, conversion and profitability data in collaboration with marketing and sales.
I founded CineMedios in 2012 and developed it into a media platform combining content, SEO, community, brand relationships, editorial operations, monetization and technology development.
I coordinated the relationship between ASUS and CineMedios teams to bring an idea from brief to publication: narrative, editorial, design, social media, quality control and distribution.
Open full case ↗I coordinated digital marketing, performance and content for Gamers Retail and GameXpress, as well as a creative team for editorial pieces, video, campaigns and thematic content calendars. The work was cross-functional with Trade Marketing, Design, Commercial, Sales and Customer Service.
brands/companies → digital channels → operations → social → content → marketing → performance → growth → technology implementation.
Companies where I have worked and brands I have collaborated with across projects, industries and stages of my career.
I have led small teams and structures of more than 20 people. I also work cross-functionally with areas that have very different priorities.
Strategy works when it becomes concrete work, with clear owners and a way to measure whether it worked.
Digital Marketing, Web and Audiovisual Content. From three people to teams of more than 20.
Collaboration with Commercial and Sales, Product, Analytics, Systems, Development and Design.
Experience reporting results, priorities and decisions to CEOs, CFOs and CMOs.
Mundo Imperial, SECTUR Guerrero y Acapulco, Sopitas.com, Gamers Retail y CineMedios.
CineMedios was built through primarily organic growth: editorial strategy, SEO and GEO to turn useful content into discovery, recurring audience and business value.
Results recorded in Google Analytics · CineMedios
This combination is part of how I work: digital transformation with impact on revenue, operations and digital business-model monetization.
